A New Era in Generative AI Video Creation

AI Video | Oct 15, 2024

Iage: Freepik AI

Adobe’s Firefly GenAI to Video Can Help Fintechs Create Amazing Content Safely for Commercial Use

The way companies and creatives approach video creation is changing rapidly with Adobe’s new Firefly AI package pushing boundaries.  These tools work smoothly with Adobe flagship programs like Premiere Pro and After Effects and allow users to create original content from prompts that fintechs and banks can use to produce realistic B-roll footage or use for a wide range of video applications legally.

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• Firefly is a very flexible tool for video producers with advanced controls for camera angles, motion, and scene layout.
• Users can create highly realistic and detailed scenes ranging from close-ups to panoramic shots in just minutes, saving video producers a ton of time and money.
• Importantly, Adobe guarantees that all generated content is legal and okay for commercial use since the model was trained on licensed or internal data only.
• Adobe’s new Firefly video model is currently in limited public beta for use.

How Adobe Firefly Stacks Up Competitors

Firefly video is powerful GenAI to video tool but far from the only provider in a highly competitive space with rivals like OpenAI’s Sora, ByteDance’s Kuaishou, Meta’s generative video tools, and Runway Gen-3.  Here’s an overview of how Firefly compares to some of its key competitors.

1. Customization and Controls

• Adobe Firefly lets users customize videos with features like zoom, pan, and camera angle adjustments.
• Video editing is made easier by its seamless integration with Adobe products like Premiere Pro and After Effects.
• Users can control both traditional video footage and AI-generated content, providing more creative flexibility.
• Adobe’s technologies are stronger at managing physical details and realistic object interactions (thanks to their strong background in video production).
• Sora from OpenAI is more focused on developing characters and story lines, especially in complex scenes with multiple people and locations.

2. Integration with Existing Tools

• Adobe excels at integrating Firefly into Creative Cloud products (especially Premiere Pro), which makes it easier for customers to combine traditional and AI-generated videos.

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• For creatives who want independent tools, Runway’s Gen-3 and Meta’s tools are great options since they concentrate on building full scenes from scratch. However, users in larger Adobe ecosystems might not find them as easy to integrate as Adobe.

3. Legal and Ethical Safeguards

• Adobe ensures that all created video outputs are safe for commercial use since Firefly models are trained using legally licensed data.
• This means, companies and creators can avoid legal pitfalls and remain compliant with intellectual property.
• This also means Firefly customers can use and/or sell their content without risk which is a huge potential issue with some AI models that are criticized for their data sources.

4.  Ease of Use

• Adobe Firefly is designed to be practical for every day video creators and is arguably easier to use than more experimental platforms like Sora or Meta’s video tools designed for highly creative or academic projects.
• Firefly can even be used by non-video experts for a wider range of applications.

Why Fintechs Should Care?

There are lots of great reasons according to Vidico why fintechs should consider using more video in their daily business operations and marketing tactics from improving brand awareness to increasing conversion rates.

• Video accounts for 82.5% of all internet traffic worldwide, and 86% say videos lead to increased website traffic
• A whopping 91% of businesses use video marketing
• 88% of marketers say video is an important part of their marketing strategy
• 90% of of video marketers use Youtube who dominates

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• On average, marketers allocate 21-30% of their marketing budgets on video
• 85% of marketers plan to increase their video budgets in 2024
• 90% say video increases brand awareness

Outlook

AI video tools like Adobe’s Firefly are making it easier and cheaper for companies to incorporate video into their marketing strategies.  Adobe Firefly is great because it’s easy to use, ethically safe and integrates well with Adobe’s creative suite.  There are lots of competitors however, for those that prefer independent options or are looking to create more complex scenes.  Fintechs and financial institutions can use video to scale content in more dynamic and effective ways than ever before.  With AI, video production will change the relationship of how companies interact with their customers.

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