Disney World (DIS) is feeling the wrath of its fans who are sick of high prices.
A highly anticipated dining spot, The Cake Bake Shop Bakery, which is set to open at Disney’s Boardwalk at Disney World’s Epcot park sometime this fall, is going viral for its “shockingly offensive” menu prices.
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For example, the least expensive slice of cake at the shop is $22. A single scoop of ice cream costs $8, while a lemon bar costs a whopping $16. If guests want to wash all of that food down with a refreshing Coca-Cola, they will have to cough up an extra $8.
The bakery menu displayed outside of The Cake Bake Shop Bakery by Gwendolyn Rogers at Disney's Boardwalk. pic.twitter.com/lnmTCI7ex9
— bioreconstruct (@bioreconstruct) October 12, 2024
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The sharp criticism from fans comes during a time when consumers are falling into debt to afford a Disney trip. According to a recent survey by LendingTree, 65% of consumers who recently went on a Disney trip revealed that in-park food and beverages cost “significantly more” than they budgeted for.
Disney tickets are becoming more expensive
Food at Disney World isn’t the only thing that is increasing in price at Disney’s theme parks. Tickets to Disneyland were also recently subject to a significant price hike. For example, 1-Day tickets to Disneyland increased by up to $12, depending on the ticket.
Also, a 4-day ticket at the park is now $29 more than the previous price, and a 5-day ticket increased by $31.
Disneyland’s Magic Key Passes faced the highest price increase, rising by between $100 and $125, depending on the type of pass.
More Disney:
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Higher prices at Disney’s theme parks come after the entertainment giant revealed in its second-quarter earnings report for 2024 that it is battling higher costs from inflation and is currently facing a “moderation of consumer demand” at its U.S. parks.
In the report, Disney revealed that while its revenue at its U.S. theme parks rose by 3% year-over-year, its operating income (how much a company makes after expenses) in the sector shrunk by 6%.
“While we are actively monitoring attendance and guest spending and aggressively managing our cost base, we expect Q4 Experiences segment operating income to decline by mid-single digits versus the prior year,“ said Disney in the report.
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