AI-powered global payments network and shopping assistant, Klarna has hit a new milestone as it announces its network now comprises over 600,000 merchants, with over 100,000 retail partners being added since August 2023.
Over the past year, traffic to merchant websites has increased by 36 per cent year-on-year from the Klarna app. Additionally, in-app affiliate revenue is up by 33 per cent year over year. By industry, Klarna’s merchant network has seen year-over-year growth in education by 97 per cent, and event tickets by 92 per cent.
Globally, 90,000 new users per day try Klarna on average. Tapping into this revenue stream, some well-known brands that have joined the Klarna retail network in the last 12 months include:
- Uber
- Stitchfix
- Away
- Stubhub
- New Balance
- Electronic Arts
- SKIMS
One in four of the top 100 merchants across the US has chosen Klarna, including Adidas and Airbnb.
Earlier this month, Klarna unveiled ‘Apple from Klarna‘ in the US, a storefront in the Klarna app and Klarna.com where customers can purchase Apple products using its flexible payment options.
“The goal is to make Klarna ubiquitous, with Klarna in every checkout so we can provide consumers everywhere with a more flexible and fair payment option. This growth reflects the trust both merchants and consumers continue to place in us to deliver seamless, flexible payment options,” said David Sykes, chief commercial officer of Klarna.
“I can only call this a win-win: the more merchants we have on board, the more accessible our services are to customers, and the more customers using our services, the more beneficial it is for merchants.“
