- The Quadrant Knowledge Solutions SPARK Matrix™ provides competitive analysis & ranking of the leading Campaign Customer Data Platform vendors.
- Lemnisk with its comprehensive technology for campaign focused customer data platform, received strong ratings across the parameters of technology excellence and customer impact.
Quadrant Knowledge Solutions recently announced that it has named Lemnisk as a Q2 2024 technology leader in the SPARK Matrix™ analysis of Campaign focused Customer Data Platform market.
The Quadrant Knowledge Solutions SPARK Matrix: Campaign Customer Data Platform, Q2, 2024, includes a detailed analysis of global market dynamics, vendor landscape, and competitive positioning. The study provides competitive analysis and ranking of the leading Campaign Customer Data Platform vendors in the form of its SPARK Matrix™. It gives strategic information for users to evaluate different vendor capabilities, competitive differentiation, and market position.
According to Anish Krishnan, Analyst at Quadrant Knowledge Solutions, “Lemnisk’s innovative approach by providing a hybrid platform and AI-driven capabilities, sets a new standard for personalized marketing experience. This empowers marketers to predict user behavior and orchestrate seamless cross-channel engagement across channels.
“As businesses navigate the complexities of modern marketing, Lemnisk stands out for its commitment to data security, compliance, and proven customer excellence, offering a comprehensive solution to unlock the true potential of customer data. Lemnisk’s visionary roadmap and relentless pursuit of excellence position it as leader in the SPARK Matrix: Campaign Customer Data Platform, Q2, 2024.”
“We are stoked to be named a leader in the CDP space by Quadrant Knowledge Solutions,” said Subra Krishnan, CEO, Lemnisk. “This recognition validates Lemnisk’s unique ability to deliver real time AI-driven personalization to large enterprises. These enterprises hold themselves to much higher standards of data compliance and customer privacy than the rest of the industry. And also, invariably have a more complex customer experience stack,” he added.
For more information about Lemnisk CDP, click here.
Original Source: https://www.prnewswire.com/news-releases/lemnisk-positioned-as-the-leader-in-the-spark-matrix-for-campaign-customer-data-platform-q2-2024-by-quadrant-knowledge-solutions-302171896.html