Digital banking software provider Backbase has announced the appointment of Tim Rutten as its new Chief Marketing Officer (CMO).
Rutten most recently held the position of Chief of Staff and has been with Backbase for a decade.
He will be responsible for developing and implementing Backbase’s global marketing strategy in his new role.
Rutten will focus on enhancing Backbase’s brand positioning, driving demand generation, and supporting the company’s efforts in the digital banking transformation space.
Over the past year, he has been instrumental in evolving the company’s marketing approach to be more agile and customer-focused.
Jouk Pleiter, Founder and CEO of Backbase, said,
“Tim has been an integral force in driving our strategy and execution, and his deep understanding of both our business and the industry makes him the perfect fit to lead our marketing organisation.
His strategic vision, proven track record, and relentless passion for innovation will propel Backbase to new heights as we continue to redefine the banking industry. We couldn’t be more thrilled to have Tim take the reins as our new CMO.”
Tim Rutten added,
“I am honored to take on the role of Chief Marketing Officer at Backbase. Having been with the company for a decade, I’ve witnessed firsthand the power of our can-do culture and the positive impact we have on the banking industry.
As I step into this new role, I’m more energised than ever to continue working alongside our talented marketing team. Together, we’re not just rewriting the rules of the banking industry – we’re setting a new standard in B2B marketing.”
Featured image credit: Edited from Freepik